Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Year of publication: |
2020
|
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Authors: | Desmichel, Perrine ; Kocher, Bruno |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 2, p. 203-219
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Subject: | Brand comparisons | Hedonic goals | Luxury retail management | Multi-brand stores | Single-brand stores | Status goals | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Einzelhandel | Retail trade | Hedonischer Preisindex | Hedonic price index | Markenartikel | Brand | Markenführung | Brand management |
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