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Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page - In: Journal of retailing 96 (2020) 1, pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
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Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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Is beauty in the aisles of the retailer? : package processing in visually complex contexts
Orth, Ulrich R.; Crouch, Roberta C. - In: Journal of retailing 90 (2014) 4, pp. 524-537
Persistent link: https://www.econbiz.de/10010473269
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design-ambient-social-trialability
Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
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Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M. - In: Journal of retailing 100 (2024) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10014527075