The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Anne L. Roggeveen, Dhruv Grewal, Elisa B. Schweiger
| Year of publication: |
2020
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|---|---|
| Authors: | Roggeveen, Anne L. ; Grewal, Dhruv ; Schweiger, Elisa B. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 1, p. 128-137
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| Subject: | Ambient | Atmospherics | Design | Retail | Social | Trialability | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295813