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Journal of retailing
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Shelf space elasticity : a meta-analysis
Eisend, Martin
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 168-181
Persistent link: https://www.econbiz.de/10010402347
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2
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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