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Journal of retailing
Research Papers / Graduate School of Business, Stanford University
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Stanford University Graduate School of Business Research Paper
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Choices, values, and frames
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The Effect of Product Assortment on Buyer Preferences
Simonson, Itamar
- In:
Journal of retailing
75
(
1999
)
3
,
pp. 347-370
Persistent link: https://www.econbiz.de/10006626041
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