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The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special : “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
Simonson, Itamar, (2020)
Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking : Some things change, the key challenges do not
Gal, David, (2020)
Bringing (Contingent) Loss Aversion Down to Earth - A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains”
Simonson, Itamar, (2018)