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Journal of retailing
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Krishnamurthi, Lakshman
;
Papatla, Purushottam
- In:
Journal of retailing
79
(
2003
)
2
,
pp. 121
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