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Arndt, Aaron D.; Karande, Kiran; Landry, Timothy D. - In: Journal of retailing 87 (2011) 2, pp. 225-241

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Kumar, V.; Anand, Ankit; Song, Hyunseok - In: Journal of retailing 93 (2017) 1, pp. 96-119

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Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14

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Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-111

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Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66

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Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262

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