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The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing; Gu, Bin; Whinston, Andrew B. - In: Journal of retailing 84 (2008) 2, pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
Cover Image
The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry
Duan, Wenjing; Gu, Bin; Whinston, Andrew B. - In: Journal of retailing 84 (2008) 2, pp. 233
Persistent link: https://www.econbiz.de/10008071248
Cover Image
The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry
Duan, Wenjing; Gu, Bin; Whinston, Andrew B. - In: Journal of retailing 84 (2008) 2, pp. 233-243
Persistent link: https://www.econbiz.de/10008884181