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What to expect after the honeymoon : testing a lifecycle theory of franchise relationships
Blut, Markus; Backhaus, Christof; Heußler, Tobias; … - In: Journal of retailing 87 (2011) 3, pp. 306-319
Persistent link: https://www.econbiz.de/10009380015
Cover Image
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
Blut, Markus; Backhaus, Christof; Heussler, Tobias; … - In: Journal of retailing 87 (2011) 3, pp. 306-320
Persistent link: https://www.econbiz.de/10009333091