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Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
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Is a $ 200 Nordstrom gift card worth more or less than a $ 200 gap gift card? : the asymmetric valuations of luxury gift cards
Gunasti, Kunter
;
Baskin, Ernest
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 380-392
Persistent link: https://www.econbiz.de/10011958218
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