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Bewertung
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Brand extension
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Netemeyer, Richard G.
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Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Journal of business research : JBR
7
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6
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Enhancing knowledge development in marketing ; Vol. 21
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ECONIS (ZBW)
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1
The relationships among manager-, employee-, and customer-company identification: implications for retail store financial performance
Lichtenstein, Donald R.
;
Netemeyer, Richard G.
;
Maxham, …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003969350
Saved in:
2
The impact of a new retail brand in-store boutique and its perceived fit with the parent retail brand on store performance and customer spending
Netemeyer, Richard G.
;
Heilman, Carrie M.
;
Maxham, …
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10009707165
Saved in:
3
Employee versus supervisor ratings of performance in the retail customer service sector: differences in predictive validity for customer outcomes
Netemeyer, Richard G.
;
Maxham, James G., III.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 131-145
Persistent link: https://www.econbiz.de/10003438299
Saved in:
4
The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending
Netemeyer, Richard G.
;
Heilman, Carrie M.
;
Maxham, James G.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10010050227
Saved in:
5
Modeling customer perceptions of complaint handling over time: the effects of perceived justice on satisfaction and intent
Maxham, James G.
;
Netemeyer, Richard G.
- In:
Journal of retailing
78
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10006614855
Saved in:
6
Employee versus supervisor ratings of performance in the retail customer service sector: Differences in predictive validity for customer outcomes
Netemeyer, Richard G.
;
Maxham, James G.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 131-146
Persistent link: https://www.econbiz.de/10007599004
Saved in:
7
An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Lichtenstein, Donald R.
;
Burton, Scot
;
Netemeyer, Richard G.
- In:
Journal of retailing
73
(
1997
)
2
,
pp. 283-297
Persistent link: https://www.econbiz.de/10006630281
Saved in:
8
Trip chaining behavior in multi-destination shopping trips: a field experiment and laboratory replication
Brooks, Charles M.
;
Kaufmann, Patrick J.
;
Lichtenstein, …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10003732231
Saved in:
9
Technical Research Note: The Effect of Double Deals on Consumer Attitudes
Low, George S.
;
Lichtenstein, Donald R.
- In:
Journal of retailing
69
(
1993
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10006638501
Saved in:
10
Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication
Brooks, Charles M.
;
Kaufmann, Patrick J.
;
Lichtenstein, …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10008890828
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