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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
141
Retail trade
141
Beziehungsmarketing
72
Relationship marketing
72
Online retailing
52
Online-Handel
52
Preismanagement
36
Pricing strategy
36
Brand management
35
Markenführung
35
Marketing management
31
Marketingmanagement
31
Distribution channel
30
Vertriebsweg
30
Retailing
28
E-commerce
27
Electronic Commerce
27
Sales promotion
26
Verkaufsförderung
26
Dienstleistungsqualität
25
Service quality
25
Brand
24
Customer satisfaction
24
Kundenzufriedenheit
24
Markenartikel
22
Ladengestaltung
21
Store design
21
Einzelhandelspreis
20
Food retailing
20
Lebensmitteleinzelhandel
20
Retail price
20
Internet marketing
19
Online-Marketing
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Brand image
18
Experiment
18
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18
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Grewal, Dhruv
16
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Burton, Scot
4
Mantrala, Murali K.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
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Geyskens, Inge
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Guha, Abhijit
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Hardesty, David M.
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Haruvy, Ernan
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Howlett, Elizabeth
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Jha, Subhash
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Jin, Liyin
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Kukar-Kinney, Monika
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Lehmann, Donald R.
3
Levy, Michael
3
Ma, Yu
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
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Journal of retailing
Journal of business research : JBR
2,238
Journal of retailing and consumer services
1,965
International journal of hospitality management
811
International journal of consumer studies
768
Psychology & marketing
700
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
527
SpringerLink / Bücher
527
European journal of marketing : EJM
458
European Journal of Marketing
444
Working paper / National Bureau of Economic Research, Inc.
438
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
413
Journal of marketing management : MM
410
The journal of brand management : an international journal
401
NBER Working Paper
387
Management science : journal of the Institute for Operations Research and the Management Sciences
386
Journal of the Academy of Marketing Science
379
Journal of Consumer Marketing
376
Journal of marketing research : JMR
375
Journal of marketing communications
374
Journal of strategic marketing
374
Journal of marketing
368
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
362
Industrial marketing management : the international journal for industrial and high-tech firms
358
Marketing intelligence & planning
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
331
Tourism management : research, policies, practice
331
Journal of international consumer marketing
325
Marketing letters : a journal of research in marketing
321
Cogent business & management
320
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
International journal of retail & distribution management
302
Journal of fashion marketing and management
298
The international review of retail, distribution and consumer research
297
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
294
Journal of business ethics : JOBE
288
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ECONIS (ZBW)
330
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1
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330
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1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
3
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
4
Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.
;
Bearden, William O.
;
Carlson, Jay P.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
Saved in:
5
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
6
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
7
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
10
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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