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Localized globalization through structures of common difference and the in-store curation of a glocal retailscape
Schau, Hope Jensen; Akaka, Melissa Archpru; … - In: Journal of retailing 99 (2023) 4, pp. 634-653
Persistent link: https://www.econbiz.de/10014465665
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Competing through service: insights from service-dominant logic
Lusch, Robert F.; Vargo, Stephen L.; O'Brien, Matthew - In: Journal of retailing 83 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
Cover Image
Competing through service: Insights from service-dominant logic
Lusch, Robert F.; Vargo, Stephen L.; O’Brien, Matthew - In: Journal of retailing 83 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10007599012