Competing through service: Insights from service-dominant logic
| Year of publication: |
2007
|
|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; O’Brien, Matthew |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 83.2007, 1, p. 5-18
|