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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10007720190
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Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-401
Persistent link: https://www.econbiz.de/10003598468
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Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-402
Persistent link: https://www.econbiz.de/10007883836
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Commitment in marketing channels : mitigator or aggravator of the effects of destructive acts?
Kim, Stephen K.; Hibbard, Jonathan D.; Swain, Scott D. - In: Journal of retailing 87 (2011) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10009423187
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Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
Kim, Stephen K.; Hibbard, Jonathan D.; Swain, Scott D. - In: Journal of retailing 87 (2011) 4, pp. 521-540
Persistent link: https://www.econbiz.de/10009806303