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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Cui, Tony Haitao, Kong, Guangwen and Pourghannad, Behrooz, Is Simplicity the Ultimate Sophistication? The Superiority of Linear Pricing Production and Operations Management
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Retail price discount depth and perceived quality uncertainty
Zheng, Dan
;
Chen, Yuxin
;
Zhang, Zhe
;
Che, Hai
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
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