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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
139
Retail trade
139
Beziehungsmarketing
69
Relationship marketing
69
Brand management
51
Markenführung
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Online retailing
51
Online-Handel
51
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36
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36
Markenartikel
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Retailing
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23
Service quality
23
Customer satisfaction
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Kundenzufriedenheit
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21
Store design
21
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20
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Retail price
20
Food retailing
18
Internet marketing
18
Lebensmitteleinzelhandel
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Grewal, Dhruv
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5
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4
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4
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4
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4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
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3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
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Sethuraman, Raj
3
Shankar, Venkatesh
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3
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Journal of retailing
Journal of business research : JBR
2,255
Journal of retailing and consumer services
1,980
International journal of consumer studies
770
International journal of hospitality management
764
Psychology & marketing
718
The journal of brand management : an international journal
706
SpringerLink / Bücher
633
NBER working paper series
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Working paper / National Bureau of Economic Research, Inc.
515
The journal of product & brand management
506
NBER Working Paper
454
European Journal of Marketing
447
Journal of marketing research : JMR
431
Asia Pacific journal of marketing and logistics
422
European journal of marketing : EJM
418
Journal of Consumer Marketing
404
Journal of travel and tourism marketing
390
Tourism management : research, policies, practice
387
Journal of marketing management : MM
379
Management science : journal of the Institute for Operations Research and the Management Sciences
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of Product & Brand Management
358
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of marketing communications
333
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
326
Journal of fashion marketing and management
321
Marketing letters : a journal of research in marketing
318
Cogent business & management
314
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
The journal of consumer marketing
300
Marketing intelligence & planning
295
International journal of contemporary hospitality management
288
The journal of services marketing
279
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ECONIS (ZBW)
338
Showing
1
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10
of
338
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date (oldest first)
1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
3
By-
brand
or by-category? : the effect of display format on
brand
extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
4
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
5
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
6
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
7
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
Uppercase premium effect : the role of
brand
letter case in
brand
premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
9
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
10
Brand
presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
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