When should private label brands endorse ethical attributes?
Year of publication: |
June 2016
|
---|---|
Authors: | Bodur, H. Onur ; Tofighi, Maryam ; Grphmann, Bianca |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 204-217
|
Subject: | Private label brands | National brands | Ethical attributes | Social responsibility | Resource synergy beliefs | Retailer reputation | Handelsmarke | Store brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility | Einzelhandel | Retail trade | Markenartikel | Brand | Reputation | Unternehmensethik | Business ethics |
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