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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
145
Retail trade
145
Beziehungsmarketing
71
Relationship marketing
71
Online retailing
56
Online-Handel
56
Brand management
51
Markenführung
51
Preismanagement
39
Pricing strategy
39
Markenartikel
32
Distribution channel
31
Vertriebsweg
31
E-commerce
30
Electronic Commerce
30
Internet marketing
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Verkaufsförderung
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Retailing
26
Customer satisfaction
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Kundenzufriedenheit
25
Dienstleistungsqualität
24
Service quality
24
Einzelhandelspreis
21
Ladengestaltung
21
Marketing management
21
Marketingmanagement
21
Retail price
21
Store design
21
Viral marketing
20
Virales Marketing
20
Advertising effects
18
Food retailing
18
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18
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Grewal, Dhruv
14
Verhoef, Peter C.
9
Breugelmans, Els
7
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Ruyter, Ko de
6
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5
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4
Burton, Scot
4
Monroe, Kent B.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Suri, Rajneesh
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
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Gauri, Dinesh Kumar
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Haruvy, Ernan
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Howlett, Elizabeth
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Jha, Subhash
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Ma, Yu
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Popkowski Leszczyc, Peter T. L.
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Puccinelli, Nancy M.
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Reynolds, Kristy E.
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Rudolph, Thomas
3
Seetharaman, Seethu
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
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Journal of retailing
Journal of business research : JBR
2,574
Journal of retailing and consumer services
2,064
SpringerLink / Bücher
905
International journal of hospitality management
849
Psychology & marketing
836
NBER working paper series
784
International journal of consumer studies
783
The journal of brand management : an international journal
705
Journal of econometrics
696
Working paper / National Bureau of Economic Research, Inc.
655
Journal of consumer research : JCR ; an interdisciplinary bimonthly
621
NBER Working Paper
621
Economics letters
620
International journal of forecasting
592
Management science : journal of the Institute for Operations Research and the Management Sciences
527
Tourism management : research, policies, practice
515
The journal of product & brand management
512
Applied economics
506
Journal of advertising research
506
Technological forecasting & social change : an international journal
503
Journal of marketing research : JMR
489
European journal of marketing : EJM
475
Journal of travel and tourism marketing
461
Asia Pacific journal of marketing and logistics
447
Journal of marketing management : MM
440
Discussion paper / Tinbergen Institute
432
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
426
Journal of marketing communications
418
Journal of marketing
413
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
400
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
395
CESifo working papers
376
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
371
Applied economics letters
368
Cogent business & management
354
Marketing letters : a journal of research in marketing
353
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
350
Journal of international consumer marketing
349
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ECONIS (ZBW)
359
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359
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
3
The impact of different touchpoints on
brand
consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Advertising effects under consumer heterogeneity : the moderating role of
brand
experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
5
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
6
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
7
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
8
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
9
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
10
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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