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Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Journal of retailing 90 (2014) 1, pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin; Kelley, Corinne M.; Scott, Maura L.; … - In: Journal of retailing 96 (2020) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
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Increasing consumers' willingness to engage in data disclosure processes through relevance-illustrating game elements
Bidler, Margarita; Zimmermann, Johanna; Schumann, Jan … - In: Journal of retailing 96 (2020) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10012495488