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The color of choice : the influence of presenting product information in color on the compromise effect
Kim, Jungkeun; Spence, Mark T.; Marshall, Roger - In: Journal of retailing 94 (2018) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10011881397
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Patronage motives and marketing strategies
Woodside, Arch G. - In: Journal of retailing 49 (1973/74) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10003013281
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Retail sales transactions and customer ʺpurchase palʺ effects on buying behavior
Woodside, Arch G.; Sims, J. Taylor - In: Journal of retailing 52 (1976) 3, pp. 57-64
Persistent link: https://www.econbiz.de/10003013289