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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
53
Online-Handel
53
Brand management
51
Markenführung
51
Preismanagement
37
Pricing strategy
37
Markenartikel
32
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Retailing
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Customer satisfaction
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Internet marketing
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Service quality
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Store design
21
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20
Marketing management
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Marketingmanagement
20
Retail price
20
Viral marketing
20
Virales Marketing
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Food retailing
18
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Grewal, Dhruv
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4
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Patrick, Vanessa M.
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Ratchford, Brian Thomas
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Suri, Rajneesh
4
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3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
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Rudolph, Thomas
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Journal of retailing
Journal of business research : JBR
2,353
Journal of retailing and consumer services
2,010
International journal of hospitality management
803
Psychology & marketing
791
International journal of consumer studies
777
The journal of brand management : an international journal
694
SpringerLink / Bücher
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
569
Economics Papers from University Paris Dauphine
566
The journal of product & brand management
508
Working paper / National Bureau of Economic Research, Inc.
471
Journal of advertising research
470
Journal of marketing research : JMR
466
European journal of marketing : EJM
461
Asia Pacific journal of marketing and logistics
433
Tourism management : research, policies, practice
430
NBER Working Paper
419
Journal of marketing management : MM
405
Journal of travel and tourism marketing
404
Management science : journal of the Institute for Operations Research and the Management Sciences
402
Journal of marketing communications
400
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
372
Journal of marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Journal of international consumer marketing
343
Marketing letters : a journal of research in marketing
341
Journal of fashion marketing and management
325
Journal of the Academy of Marketing Science
322
Cogent business & management
318
International journal of retail & distribution management
312
Journal of consumer behaviour : an international research review
312
International journal of contemporary hospitality management
305
The journal of consumer marketing
305
Marketing intelligence & planning
301
The international review of retail, distribution and consumer research
301
International journal of advertising : the quarterly review of marketing communications
295
Journal of advertising : official publication of the American Academy of Advertising
294
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ECONIS (ZBW)
348
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1
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348
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1
The impact of different touchpoints on
brand
consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
2
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
3
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
4
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
5
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
6
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
9
Brand
presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
10
Uppercase premium effect : the role of
brand
letter case in
brand
premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
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