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Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
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The role of numbers in the customer journey
Santana, Shelle
;
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012295814
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