The role of numbers in the customer journey
Year of publication: |
2020
|
---|---|
Authors: | Santana, Shelle ; Thomas, Manoj ; Morwitz, Vicki G. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 1, p. 138-154
|
Subject: | Customer journey | Heuristics | Numbers | Numerical cognition | Pricing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kognition | Cognition |
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