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On the value relevance of retailer advertising spending and same-store sales growth
Tuli, Kapil R.; Mukherjee, Anirban; Dekimpe, Marnik G. - In: Journal of retailing 88 (2012) 4, pp. 447-461
Persistent link: https://www.econbiz.de/10009707178
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Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne; Geyskens, Inge; Dekimpe, Marnik G. - In: Journal of retailing 90 (2014) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.; Gielens, Katrijn; Raju, Jagmohan Singh - In: Journal of retailing 87 (2011), pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
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Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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Retailing research in rapidly changing times : on the danger of being leapfrogged by practice
Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 95 (2019) 1, pp. 6-9
Persistent link: https://www.econbiz.de/10012102901
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Retailing in times of soaring inflation : what we know, what we don't know, and a research agenda
Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of retailing 99 (2023) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10014461655
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Household and retail panel data in retailing research : time for a renaissance?
Heerde, Harald J. van; Dekimpe, Marnik G. - In: Journal of retailing 100 (2024) 1, pp. 104-113
Persistent link: https://www.econbiz.de/10014527097
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Proximity-store introductions : a new route to big-box retailer success?
Dekimpe, Marnik G.; Gijsbrechts, Els; Gielens, Katrijn - In: Journal of retailing 99 (2023) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10014465664
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Identifying demand effects in a large network of product categories
Gelper, Sarah; Wilms, Ines; Croux, Christophe - In: Journal of retailing 92 (2016) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10011484035