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Brand image
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Food trade
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Implicit contracts
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Journal of retailing
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic customer relationship management : IJECRM
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Journal of business research : JBR
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European Journal of Marketing
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Effects of expiration date-based pricing on brand image perceptions
Theotokis, Aristeidis
;
Pramatari, Katerina
;
Tsiros, Michael
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 72-87
Persistent link: https://www.econbiz.de/10009513162
Saved in:
2
Effects of Expiration Date-Based Pricing on Brand Image Perceptions
Theotokis, Aristeidis
;
Pramatari, Katerina
;
Tsiros, Michael
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009830513
Saved in:
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