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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"mul"
~subject:"Beschaffung"
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Customer segmentation with purchase channels and media touchpoints using single source panel data
Nakano, Satoshi
;
Kondo, Fumiyo N.
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 142-152
Persistent link: https://www.econbiz.de/10011808569
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