Customer segmentation with purchase channels and media touchpoints using single source panel data
Year of publication: |
March 2018
|
---|---|
Authors: | Nakano, Satoshi ; Kondo, Fumiyo N. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 142-152
|
Subject: | Multichannel shopping behavior | Purchase stages | Latent-class cluster analysis | Behavioral data | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Clusteranalyse | Cluster analysis | Marktforschung | Market research | Beschaffung | Procurement |
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