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Complexity or simplicity? : designing product pictures for advertising in online marketplaces
Wu, Kewen; Vassileva, Julita; Zhao, Yuxiang; Noorian, Zeinab - In: Journal of retailing and consumer services 28 (2016), pp. 17-27
Persistent link: https://www.econbiz.de/10011433677
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Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders - In: Journal of retailing and consumer services 28 (2016), pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
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Visual merchandising of pastries in foodscapes : the influence of plate colours on consumers' flavour expectations and perceptions
Kpossa, Monyédodo Régis; Lick, Erhard - In: Journal of retailing and consumer services 52 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012132294
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Mirror, mirror, on the menu : visual reminders of overweight stimulate healthier meal choices
Otterbring, Tobias; Shams, Poja - In: Journal of retailing and consumer services 47 (2019), pp. 177-183
Persistent link: https://www.econbiz.de/10011995563
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Same price, different perception : measurement-unit effects on price-level perceptions and purchase intentions
Fecher, André; Robbert, Thomas; Roth, Stefan - In: Journal of retailing and consumer services 49 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012025839
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Determinants of discontinuous intention of attention to mobile instant message services
Wu, ChienHsing; Kao, Shu-Chen; Chiu, Hsin-Yi - In: Journal of retailing and consumer services 49 (2019), pp. 219-230
Persistent link: https://www.econbiz.de/10012025961
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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Effects of price reframing tactics on consumer perceptions
Shirai, Miyuri - In: Journal of retailing and consumer services 34 (2017), pp. 82-87
Persistent link: https://www.econbiz.de/10011629001
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The effect of involvement on visual attention and product choice
Behe, Bridget K.; Bae, Mikyeung; Huddleston, Patricia T.; … - In: Journal of retailing and consumer services 24 (2015), pp. 10-21
Persistent link: https://www.econbiz.de/10010528664
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"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238314