Effects of price reframing tactics on consumer perceptions
Year of publication: |
January 2017
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Authors: | Shirai, Miyuri |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 82-87
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Subject: | Price reframing | Temporal reframing of price | Unit pricing | Consumer perceptions | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Preis | Price | Wahrnehmung | Perception |
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