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The moderating effect of average wage and number of stores on private label market share : a hierarchical linear model analysis
Mao, Zhixin; Duan, Yongrui; Yao, Yuliang; Huo, Jiazhen - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502678
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Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin; Duan, Yongrui; Liu, Wenxia - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014261149