The moderating effect of average wage and number of stores on private label market share : a hierarchical linear model analysis
Zhixin Mao, Yongrui Duan, Yuliang Yao, Jiazhen Huo
| Year of publication: |
2021
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|---|---|
| Authors: | Mao, Zhixin ; Duan, Yongrui ; Yao, Yuliang ; Huo, Jiazhen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-12
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| Subject: | Average wage | Hierarchical linear model | Market share | Moderating effect | Number of stores | Private label | Marktanteil | Handelsmarke | Store brand | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Lohn | Wages | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102454 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502678