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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai; Leung, Wilson Ka-shing; Eugene Cheng-xi Aw - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
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Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention
Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen; Fazli, S. … - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430698
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Searching online and buying offline : understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
Eugene Cheng-xi Aw; Norazlyn Kamal Basha; Ng, Siew Imm; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012431638
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The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin; Eugene Cheng-xi Aw; Tan, Garry Wei-Han; Cham … - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366335