Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention
Year of publication: |
2021
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Authors: | Eugene Cheng-xi Aw ; Chuah, Stephanie Hui-wen ; Fazli, S. Mohamad ; Norazlyn Kamal Basha |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-10
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Subject: | Brand prominence | Self-congruence | Value perception | Conspicuous consumption | Power distance belief | Emerging market | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Experiment | Schwellenländer | Emerging economies |
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