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A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles; Lobo, Antonio - In: Journal of retailing and consumer services 23 (2015), pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
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Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance
Das, Manish; Habib, Mohshin; Saha, Victor; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581936