//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~person:"Klaus, Philipp"
~subject:"Event marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Decomposing perceived playfuln...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Event marketing
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
6
Customer experience
6
Einzelhandel
6
Relationship marketing
6
Retail trade
6
Customer experience management
2
Customer satisfaction
2
Emotion
2
Emotions
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
AI
1
AIDM
1
Age
1
Amazon
1
Artificial intelligence
1
Brand management
1
CX
1
Company performance
1
Consumer decision making
1
Customer behavior
1
Customer experience dynamics
1
Customer-employee interaction
1
Customer-firm interaction
1
Customer-to-customer interaction
1
Dauerhafte Konsumgüter
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitization
1
Distribution channel
1
Durable goods
1
E-commerce
1
Electronic Commerce
1
Ethical consumption
1
Ethical retailing
1
Event-Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Klaus, Philipp
Ahn, Sungsook
1
Beverland, Michael
1
Das, Gopal
1
Geigenmüller, Anja
1
Guillén, Marta Estrada
1
Henkel, Laura
1
Hollebeek, Linda D.
1
Jahn, Steffen
1
Kim, Sanghoon
1
Kuppelwieser, Volker
1
Leischnig, Alexander
1
McIntyre, Charles
1
Moliner-Tena, Miguel A.
1
Monferrer-Tirado, Diego
1
Oppewal, Harmen
1
Park, Sangchul
1
Rather, Raouf Ahmad
1
Reutterer, Thomas
1
Sands, Sean
1
Schwertfeger, Marko
1
Teller, Christoph
1
Toporowski, Waldemar
1
Varshneya, Geetika
1
Vidal-Meliá, Lidia
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of service management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->