Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Alternative title: | Guiding directions and propositions |
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Year of publication: |
2021
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Authors: | Klaus, Philipp ; Kuppelwieser, Volker |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-3
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Subject: | Customer experience | Customer experience dynamics | Emotions | Age | Customer experience management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing |
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