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Channel integration and profit sharing in the dynamics of multi-channel firms
Yan, Ruiliang; Wang, John; Zhou, Bin - In: Journal of retailing and consumer services 17 (2010) 5, pp. 430-440
Persistent link: https://www.econbiz.de/10008654214
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Demand forecast information sharing in the competitive online and traditional retailers
Yan, Ruiliang - In: Journal of retailing and consumer services 17 (2010) 5, pp. 386-394
Persistent link: https://www.econbiz.de/10008654219
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National advertising, dual-channel coordination and firm performance
Pei, Zhi; Yan, Ruiliang - In: Journal of retailing and consumer services 20 (2013) 2, pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
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Return policies and O2O coordination in the e-tailing age
Yan, Ruiliang; Pei, Zhi - In: Journal of retailing and consumer services 50 (2019), pp. 314-321
Persistent link: https://www.econbiz.de/10012114171
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The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi; Ghose, Sanjoy; Yan, Ruiliang; Zhou, Steve Bin; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
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Is brand alliance always beneficial to firms?
Yan, Ruiliang; Cao, Zixia - In: Journal of retailing and consumer services 34 (2017), pp. 193-200
Persistent link: https://www.econbiz.de/10011629053