The strategic value of buy online and pick up from store service to the dual channel coordination
Year of publication: |
2024
|
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Authors: | Pei, Zhi ; Ghose, Sanjoy ; Yan, Ruiliang ; Zhou, Steve Bin ; Yan, Angela |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103648, p. 1-13
|
Subject: | BOPS service | Channel competition | Coordination | Game theoretical models | Retailing | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade |
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