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~isPartOf:"Journal of retailing and consumer services"
~subject:"Game theory"
~subject:"Zielgruppe"
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E-Game-Advertising als Ersatz...
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Game theory
Zielgruppe
Advertising
57
Werbung
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Online-Marketing
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Journal of retailing and consumer services
Young consumers : insight and ideas for responsible marketers
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
14
International journal of production economics
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising research
9
Omega : the international journal of management science
9
International game theory review
8
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
CESifo working papers
6
Dynamic games and applications : DGA
6
International journal of consumer studies
6
Neo-simulation and gaming toward active learning
6
European journal of marketing : EJM
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of management information systems : JMIS
5
Marketing science
5
Operations research
5
Psychology & marketing
5
Review of industrial organization : RIO
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Economics letters
4
Health marketing quarterly
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of advertising
4
Journal of food products marketing
4
Journal of industrial engineering international
4
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ECONIS (ZBW)
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Hedonic consumption experience in videogaming : a multidimensional perspective
Hollebeek, Linda D.
;
Abbasi, Amir Zaib
;
Schultz, Carsten D.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169614
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
Opening the black box of gameful experience : implications for gamification process design
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132164
Saved in:
5
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
Saved in:
6
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
7
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
8
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
9
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
10
Coordination through cooperative advertising in a two-period consumer electronics supply chain
He, Yi
;
Wang, Hang
;
Guo, Qiang
;
Xu, Qingyun
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 179-188
Persistent link: https://www.econbiz.de/10012114152
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