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~isPartOf:"Journal of retailing and consumer services"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Estimating brand equity from a...
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Kundenzufriedenheit
Markenführung
Brand image
15
Markenimage
15
Brand equity
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Beziehungsmarketing
9
Relationship marketing
9
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Retail trade
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Bayesian estimation
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Brand
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Corporate reputation
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Customer satisfaction
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Firmenimage
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Lieferantenmanagement
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Markenartikel
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Marketing management
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Brand Equity
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Dienstleistungsqualität
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Distribution channel
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Marketing
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Online retailing
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Online-Handel
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Retailer equity
2
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2
Service quality
2
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Anselmsson, Johan
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Alalwan, Ali Abdallah
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Algharabat, Raed
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Augusto, Mário Gomes
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Baabdullah, Abdullah Mohammed
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Bala, Pradip Kumar
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Baumann, Chris
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Bondesson, Niklas
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Burt, Steven
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Chakraborty, Shibashish
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Collange, Véronique
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Dasgupta, Shilpee A.
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Elms, Jonathan
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Gray, David
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Jebrajakrithy, Charles
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Johnson, Lester W.
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Lim, Rachel Esther
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Londoño, Juan Carlos
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Mirzaei, Abas
1
Park, Hyejune
1
Rana, Nripendra P.
1
Ray, Arghya
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Rybaczewska, Maria
1
Sparks, Leigh
1
Sreejesh, S.
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Sułkowski, Łukasz
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Thaichon, Paramaporn
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Thyagaraj, K. S.
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Journal of retailing and consumer services
Journal of business research : JBR
41
The journal of brand management : an international journal
26
International journal of hospitality management
13
The journal of product & brand management
12
Cogent business & management
11
European journal of marketing : EJM
11
SpringerLink / Bücher
9
Journal of marketing
8
Journal of marketing communications
7
Marketing intelligence & planning
7
Global business review
6
Journal of air transport management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
International journal of internet marketing and advertising : IJIMA
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
International journal of market research
4
International marketing review
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of marketing for higher education
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Marketing i menedžment innovacij : m&mi
4
The journal of business & industrial marketing
4
The marketing review
4
Asian Academy of Management journal : AAMJ
3
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ECONIS (ZBW)
13
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1
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
2
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
3
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
4
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
5
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
Saved in:
6
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
7
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
8
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
9
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
10
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
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