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Can a weak retailer benefit from a manufacturer-dominant retailer alliance?
Amrouche, Nawel; Yan, Ruiliang - In: Journal of retailing and consumer services 20 (2013) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10009701597
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Is brand alliance always beneficial to firms?
Yan, Ruiliang; Cao, Zixia - In: Journal of retailing and consumer services 34 (2017), pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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Coordination through cooperative advertising in a two-period consumer electronics supply chain
He, Yi; Wang, Hang; Guo, Qiang; Xu, Qingyun - In: Journal of retailing and consumer services 50 (2019), pp. 179-188
Persistent link: https://www.econbiz.de/10012114152
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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Price image consequences
Lombart, Cindy; Louis, Didier; Labbé-Pinlon, Blandine - In: Journal of retailing and consumer services 28 (2016), pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services : the case of an emerging country
Chaouali, Walid; Ben Yahia, Imene; Souiden, Nizar - In: Journal of retailing and consumer services 28 (2016), pp. 209-218
Persistent link: https://www.econbiz.de/10011434166
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How perceived trust mediates merchant's intention to use a mobile wallet technology
Singh, Nidhi; Sinha, Neena - In: Journal of retailing and consumer services 52 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012132166