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~isPartOf:"Journal of retailing and consumer services"
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Advertising
57
Werbung
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Consumer behaviour
38
Konsumentenverhalten
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Advertising effects
34
Werbewirkung
34
Internet marketing
16
Online-Marketing
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Einzelhandel
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Septianto, Felix
4
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Mukerji, Bhasker
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Pei, Zhi
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Quach, Sara
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Shareef, Mahmud Akhter
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Sigué, Simon Pierre
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Abraham, Christopher
1
Adaji, Ifeoma
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Aghakhani, Hamed
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
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Ariza-Montes, Antonio
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Baccouche, Mona
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Baek, Tae Hyun
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Bagherinejad, Jafar
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Baier, Daniel
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Bambauer-Sachse, Silke
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Bang, Nguyen
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Barrales-Molina, Vanesa
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Bharadwaj, Apoorva
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Bhatt, Nishith
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Bondesson, Niklas
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Boujena, Othman
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Bushra, Mazia Fateen
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Byun, Kate Jeonghee
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Catwright, Joanna
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Chaouali, Walid
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Chen, Bo
1
Chen, Shuang
1
Cheng, Junjun
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Chicheportiche, Laëtitia
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Journal of retailing and consumer services
Journal of advertising research
257
International journal of advertising : the review of marketing communications
213
Journal of business research : JBR
212
Journal of advertising
190
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing research : JMR
163
Journal of marketing communications
146
Journal of marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Jahrbuch der Absatz- und Verbrauchsforschung
104
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
80
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
NBER working paper series
70
Journal of retailing
67
Journal of promotion management : innovations in planning and applied research
66
Economics letters
62
The American economic review
61
International journal of internet marketing and advertising : IJIMA
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing : ZFP ; journal of research and management
58
Europäische Hochschulschriften / 5
56
International journal of industrial organization
56
Psychology & marketing
56
NBER Working Paper
55
Journal of current issues and research in advertising : JCIRA
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
51
Health marketing quarterly
49
Esomar congress
47
Markenartikel : das Magazin für Markenführung
47
Journal of current issues and research in advertising
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Business horizons
43
The journal of business : B
42
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ECONIS (ZBW)
60
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1
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60
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1
Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour
Patel, Jayesh D.
;
Bhatt, Nishith
;
Shukla, Yupal
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 97-103
Persistent link: https://www.econbiz.de/10011347837
Saved in:
2
Female consumers' intention to be involved in fair-trade product consumption in the US : the role of previous experience, product features, and perceived benefits
Lee, Min-Young
;
Jackson, Vanessa
;
Miller-Spillman, …
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 91-98
Persistent link: https://www.econbiz.de/10010503926
Saved in:
3
Health and cosmetics : investigating consumers' values for buying organic personal care products
Ezlika Ghazali
;
Soon, Pat Chen
;
Mutum, Dilip S.
;
Bang, …
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011747770
Saved in:
4
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
5
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
6
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
7
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
8
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
9
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
10
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
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