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Cannibalization or synergy? : consumers' channel selction in online-offline multichannel systems
Kollmann, Tobias; Kuckertz, Andreas; Kayser, Ina - In: Journal of retailing and consumer services 19 (2012) 2, pp. 186-194
Persistent link: https://www.econbiz.de/10009522456
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Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems
Kollmann, Tobias; Kuckertz, Andreas; Kayser, Ina - In: Journal of retailing and consumer services 19 (2012) 2, pp. 186-195
Persistent link: https://www.econbiz.de/10009838787