Cannibalization or synergy? : consumers' channel selction in online-offline multichannel systems
Year of publication: |
2012
|
---|---|
Authors: | Kollmann, Tobias ; Kuckertz, Andreas ; Kayser, Ina |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 2, p. 186-194
|
Subject: | Kaufmotiv | Consumer motivation | Vertriebsweg | Distribution channel | Synergie | Synergy | Electronic Commerce | E-commerce | Deutschland | Germany |
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