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Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
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Big social data and customer decision making in vegetarian restaurants : a combined machine learning method
Nilashi, Mehrbakhsh; Hossein Ahmadi; Arji, Goli; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012648898
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Customer engagement and online reviews
Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
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GNN-IR : examining graph neural networks for influencer recommendations in social media marketing
Park, Jinhee; Ahn, Hyeongjin; Kim, Dongjae; Park, Eunil - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015084905
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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From likes to loyalty : exploring the impact of influencer credibility on purchase intentions in TikTok
Alcántara-Pilar, Juan Miguel; Rodriguez-López, María … - In: Journal of retailing and consumer services 78 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015084902
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Proposing a metaverse engagement model for brand development
Bilgihan, Anil; Leong, Man Wai Aliana; Okumus, Fevzi; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015095115
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Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan; Farivar, Samira; Wang, Fang; Grant, Gerald - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
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The informational value of multi-attribute online consumer reviews : a text mining approach
Yi, Jisu; Oh, Yun Kyung - In: Journal of retailing and consumer services 65 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013169691
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A tale of two recommender systems : the moderating role of consumer expertise on artificial intelligence based product recommendations
Chinchanachokchai, Sydney; Thontirawong, Pipat; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581876