Customer engagement and online reviews
Rakhi Thakur
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Thakur, Rakhi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 48-59
|
| Subject: | Online reviews | customer engagement | satisfaction | trust | mobile shopping | moderation | mediation | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Vertrauen | Confidence | Kundenintegration | Customer integration | Personalisierung | Personalization | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808477