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The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di; Ma, Baolong; Wang, Hong - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
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The unexpected effect of frugality on green purchase intention
Wang, Hong; Ma, Baolong; Bai, Rubing; Zhang, Lin - In: Journal of retailing and consumer services 59 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012433850
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Consumer confidence and green purchase intention : an application of the stimulus-organism-response model
Han, Myat Su; Hampson, Daniel Peter; Wang, Yonggui; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366351
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Fear appeals and coping appeals for health product promotion : impulsive purchasing or psychological distancing?
Fu, Shixuan; Zheng, Xiaojiang; Wang, Hongpeng; Luo, Yunzhong - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
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Ordering alone or together? : the effect of ordering situation on over-ordering behavior
Zou, Huan; Wang, Hong; Li, Jing; Hua, Haiyan; Wu, Shuqi - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462220
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Make the photo in good shape : the matching effect of photo shapes and donation appeals on donation intentions
Zheng, Chundong; Qian, Fangyuan; Song, Jiehang; Wang, Han - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462238