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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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Comparison of localized and foreign restaurant brands for consumer behavior prediction
Liu, Chih-Hsing; Gan, Bernard; Ko, Wen-Hwa; Teng, Chih-Ching - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169579
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Elements of destination brand equity and destination familiarity regarding travel intention
Chi, Hsin-Kuang; Huang, Kuo-Chung; Huan Minh Nguyen - In: Journal of retailing and consumer services 52 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
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What do tourists look like to destination residents? : development of a tourist image scale from a high cultural distance perspective
Qiu, Wei; Chen, Yan; Zheng, Xin; Lv, Xingyang - In: Journal of retailing and consumer services 70 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014235387